Using black and white lists to optimize your media campaigns

Learn everything about using black lists and white lists to optimize your adult media campaigns by reading this post over at PlugRush.com

If you buy a lot of adult traffic, your biggest challenge is separating the traffic that creates sales from the traffic that just drains your marketing budget.  While traffic sellers typically offer basic tools to help you target your traffic buys, sometimes you need a more efficient way to let the good customers in and keep the freeloaders out.

To help our customers run optimal and successful campaigns, PlugRush has now added whitelist and blacklist tools for all our advertisers.

PlugRush traffic comes from a lot of different sources, so when you see a traffic source that does not convert well, you can blacklist that source so you aren’t wasting your budget. Conversely, when you see a traffic source that works especially well, you can whitelist that source so it always receives favored status.

You can look at your website like running a night club for example, you don’t want to let in the people who won’t buy your drinks. We are your bouncer and you control the guest list. We make sure your intended guests get in and the undesirables stay outside.

You can read the rest of the article right here!

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